New Article by Mostafa Mito

A new article have been posted in our blog by Mostafa Mito entitled Religulous Branding: A Marketing Perspective, was written in February 2013, click here to read

LOJINE Consulting rocks it at the ASPIRE Conference

The ASPIRE Entrepreneurship Conference is an event created to empower and support young Egyptian entrepreneurs and features Egyptian success stories that will inspire attendees and aid youth who are interested in starting their own businesses. The highlight of the event is a rock performance by DAYBREAK; the award-winning rock music band whose members are all rock-loving, successful...

LOJINE Consulting is now a certified IMP³rove Guide

IMP³rove is dedicated to improving innovation management performance and create sustainability and growth for SME’s


IMP³rove was initiated by the European Commission and developed by A.T. Kearney focusing on strategic and operational CEO-agenda issues for the world's leading 

organizations across all major...

LOJINE Consulting is hiring!

Yep, we're expanding and we're looking for a Marketing Executive to join our team. Check the job description here and, if you think you've got what it takes, send your resume to careers@...

To B2B or to B2B2C?

To B2B or to B2B2C?

By Mostafa Mito


Companies go through a lot of hassle when profiling themselves and their target segments. The way these profiles are defined are far from countless, on the contrary; you are usually either a B2B company or a B2C one. That is your customers or clients are either Businesses or Consumers.